Ajman and Sharjah’s top resorts secure new partnerships at ITB Berlin 2025
Bahi Ajman Palace and Coral Beach Resort explore new strategies to enhance guest experiences and market expansion
DUBAI: ITB Berlin 2025 has been a landmark event for Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah, as the properties solidified existing partnerships and secured new agreements to enhance their market presence.
The international trade fair provided an unparalleled platform to explore innovative travel trends and strategies aimed at elevating guest experiences.
During the event, Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah engaged in key discussions with global industry leaders. Conversations centred on disruptive technologies, emerging travel behaviours, and operational advancements, positioning both properties at the forefront of hospitality innovation.
"We are excited about the strong ties we have formed with both existing and new partners," said Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah. "We are particularly proud of Coral Beach Resort Sharjah’s outstanding performance, with a 97 percent recommendation rate on HolidayCheck, making it a preferred choice among German tourists visiting the northern Emirates."
Market resilience
Despite the recent decline in demand to the Northern Emirates following the bankruptcy of travel giant FTI Group, Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah have successfully retained a significant market share. The two properties have worked closely with strategic partners to mitigate the impact of the void left by FTI, ensuring a steady flow of visitors from Germany.
Looking ahead, the properties anticipate a surge in German tourists during the summer and the last quarter of 2025, further reinforcing their position in the region’s hospitality sector.
Future prospects
ITB Berlin remains a vital hub for industry players, fostering global connections and driving forward-thinking initiatives. The ideas and collaborations formed during the event will shape the next steps for Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah as they continue to innovate and expand their hospitality offerings.